To brand or not to brand?

That's not even a question... the real question is who defines the employment brand

Apr 10, 2023

∙ Paid

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"By thy brand, shall thy company be known,
For in thy employees, thy worth is shown.
Be not idle in shaping thy fate,
Lest thy brand be owned by those who hate."
 ~ William Shakespeare (probably)

Photo by Hulki Okan Tabak

As a human capital consultant with experience across industries and company sizes, I have had the opportunity to work with many CEOs an…

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