Borrowing Brilliance - Part II: Adapting Market Segmentation for Human Capital Management

The Need for a New Approach: The Role of a HR Marketing Lead

Cast your mind back to a time when employees sought nothing more than a stable job and a decent salary. Now, fast-forward to the present day where employees have diverse and evolving needs. They crave personalized experiences, clear growth paths, and value propositions that align with their aspirations.

The question arises: Can traditional HR practices,…